Chanel ident

E4 channel ident.

The e4 channel ident appeals to younger viewers through its use of bold colour and humour which older people may not find as entertaining. The ident shows a big E4 entering a restraunt and looking up at a menu and the text on the menu reads funny lines in different idents depending on the campaign such as “do not rip off the Simpsons chalkboard” and as the Simpsons viewer is usually a younger generation such as early teens they are referencing something their target audience likes then it shows the purple E4 leaving the restraint as we see a dog and an old man on his scooter whilst you can see the name of the restraint that changes in the different idents. This creates an ident that the viewers begin to recognise and love, because of the humour, the references and the colours it attracts a younger audience.

 

The channel 4 ident

 The channel 4 ident focuses more on the nature and the things around us which may give the impression that there are more documentaries in the channel rather than things like cartoons which means this may attract an older generation who are more interested in nature, and lifestyle. The advert shows a stream running through rocks whilst going into a cave of red crystals.

 

BBC 1 ident 

The BBC ident focus on the uniting between people. The ident shows older people in the sea in different parts of England, all laughing and having a good time, it then goes on to read text saying “oneness”. This gives the idea of uniting us as lots of people watch BBC and as in the ident it is showing older people I think it is aiming for a more mature audience however because it is still uniting people I think younger viewers will be incorporated in this channel too.

Dave ident

The Dave ident shows a cat in an airport security check. Dave’s view on things is people and objects out of place. This makes me think they are attracting people that don’t always fit in and prodomeltly to a younger audience with the objects they use like a kitten that might attract younger viewers as they are cute